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Equities
Both cash ISAs and National Savings products fit into a lower risk profile than buying equities, i.e. investing in the shares of companies listed on the stock exchange.  However, equities do offer an upside possibility that National Savings products do not.

With equities, you have the possibility of gaining not only a dividend – a proportion of the company’s after tax profits distributed to shareholders – but also capital appreciation.  If the price of the shares goes up after you buy them then you have made, on paper at least, a capital gain.

The other side of the coin, is that the value of shares can go down as well as up, which means you risk losing your investment if the price of the shares fall.

You must note that your capital is not as secure in equities as it would be in a Cash ISA or National Savings product.
The Financial Services Authority do not regulate National Savings  products.